CREATIVE DIRECTION
HADAS LIWER
These print ads for Wrigley's got awarded as "Ad of the week" by Archive online magazine, and "Best Print-silver" by Ads of the world-August 2012. http://us.luerzersarchive.net/ad-of-the-week.asp?week=2012-34 http://adsoftheworld.com/blog/ads_of_the_world_august_2012_winners
These print ads for Wrigley's got awarded as "Ad of the week" by Archive online magazine, and "Best Print-silver" by Ads of the world-August 2012. http://us.luerzersarchive.net/ad-of-the-week.asp?week=2012-34 http://adsoftheworld.com/blog/ads_of_the_world_august_2012_winners
A magazine ad introducing the whole Lexus GS family. The gentle humoristic hint towards the German competition was due to a series of newspaper reviews that have finally compared Lexus to the German luxury cars dominating the Israeli market.
A funny illustrated ad for a vacuum cleaner specializing in vacuuming dog's hair.
Orbit gums fight food leftover with the claim: After every meal. We cleverly used the media and combined 2 different agency clients into one poster. (a series of 3)
Orbit gums fight food leftover with the claim: After every meal. We cleverly used the media and combined 2 different agency clients into one poster. (a series of 3)
Orbit gums fight food leftover with the claim: After every meal. We cleverly used the media and combined 2 different agency clients into one poster. (a series of 3)
A magazine ad for a whitening gum, targeted to coffee drinkers: After each cup of coffee.
2 magazine ads back in the days when fast internet connection was something new.
2 magazine ads back in the days when fast internet connection was something new.
Materna is the leading baby nutrition brand in Israel and a part of Nestle. This is a magazine ad that was set to fight the notion widespread in Israel that infant cereals are nothing but empty calories. It claims: Small tummy, Big nutrition.
Our goal was to emphasis the juicy filling inside the gum. We created two types of special outdoor media: 1. A Poster: It's pole was redesigned, illustrating a juicy fluid, spilling from the gum, all the way to the floor. 2. A Bus Station Poster: A puddle of juicy fluid was placed underneath the poster. The extraordinary use of media was featured in many advertising and design blogs and web sites.
Our goal was to emphasis the juicy filling inside the gum. We created two types of special outdoor media: 1. A Poster: It's pole was redesigned, illustrating a juicy fluid, spilling from the gum, all the way to the floor. 2. A Bus Station Poster: A puddle of juicy fluid was placed underneath the poster. The extraordinary use of media was featured in many advertising and design blogs and web sites.
Materna is the leading baby nutrition brand in Israel and a part of Nestle. In 2013, a new prince was born in London. In the same week a new prince was born in Tel-Aviv, Haifa, and Jerusalem... Each and every day a prince is born to a happy, expecting family. We published an ad, synchronized with the royal birth, in the largest daily newspaper in Israel called "Israel Today" next to an article about the little prince's new name. The title of the article (And his name is: George)
A magazine ad illustrating what happens to a kid who is trying to inflate the Hubba Bubba big balloon gum.