CREATIVE DIRECTION

HADAS LIWER

I am Hadas Liwer and I am 39 Years old.

 

Professionally

I have 14 years of experience in advertising (Before that I used to own a

design studio of my own. Didn't like it.)

 

I have started as an art-director and worked my way up in some of the

biggest agencies in Israel such as Saatchi & Saatchi, Y&R, BBDO and JWT.

In my last position I served as the CCO for JWT Israel.

 

During my career I handled some of the biggest (and smallest) local and

international brands such as: Coca-Cola, Pepsi, Mazda, Unilever,

Pelephone, Cellcom and Orange (3 of the biggest cell-phone companies

in Israel), Yediot Ahronot (The largest daily newspaper in Israel), Mercedes,

Yellow Pages, L'oreal, Wrigley's, Osem (a part of Nestle), Opel,

Hapoalim Bank, Israel's Lottery, Lexus, Jacobs coffee (Craft), Nokia, Advil,

Ace (DIY retailer), Materna (a baby nutrition company – a part of Nestle), etc.

 

Awards and acievements:
During the past year as JWT Israel's chief creative officer I won a prestigious

international award at Cannes: Cannes Chimera.

The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation joint venture – Cannes Chimera recruits the international creative community every year at Cannes to solve social issues.
This year the brief was: Help lead the fight against extreme poverty.
Out of 900 entries from 79 countries, only 8 won, and we were one of them with our $1.25 Cube Experience.
It was a first time win for Israel, and first even for the entire JWT network.

 

In 2011 Gitam BBDO was named "agency of the year" in Israel, mostly thanks to an integrated campaign I was incharge of named "Harela Call Me" for a "lottery card" monthly subscription
In 2012 Gitam BBDO have reached the 2nd place, while about 2/3 of the winnings where my projects. This year, "Harela Call Me" also won Gold in the "Effi" Awards

 

The past year and a half I was invited to judge several respectable award shows around the world such as: Cannes Lions, LIA, ADC, Clio etc.

I was chosen by the LIA founders to establish a professional collaboration between LIA and the Israeli advertising industry, and form a local contest: "Young Creatives".
I have joined with the Israeli Advertising Agencies Association, and the leading financial daily newspaper in Israel "Globes", and the contest is now taking place under my professional management.

Last year I was approached by "Habetzefer" (The School in Hebrew slang), which is an educational institution owned by the advertising agencies in Israel, and was asked to establish a year and a half training program for art-directors. The program is now available under my professional supervision.
 

As a part of a group of senior industry leaders, I have participated in a unique program called "Navigator-Creative Leadership" of the Berlin School of Creative Leadership, held here in Israel by the Berlin School people.

 

I really love and appreciate creative and believe in Creative Business Solutions. Creative is the best way I know for gaining better business results.

I am very experienced with clients, understanding their business and marketing needs, making them at ease with me as a creative authority.
I am a people's person, empowering those working with me.
I love the thrill of a pitch, and I can't stand losing…
 

Personally

I have 2 amazing sons: Liron is 15, Daniel is 12, both play in Basketball leagues.

I am happily married to Gil for almost 20 Years.

I love tennis. I hate running. I do both.
I enjoy spending time with my family, I have 2 dogs and I am passionate about cooking and baking (I love all aspects of the kitchen, even washing the dishes).

 

 

 

 

hadas liwer creative direction